Vivendo Novas Tradições
Natal Forno de Minas
Having to develop a Christmas campaign during the pandemic could be an enormous challenge, if it wasn't for the chance to work with such a loved and well known brand in Brazil. Forno de Minas was the pioneer to expor the Brazilian cheese bread all around the world and once I gave them the idea to turn the dish into a new Christmas tradition, it seemed like a perfect fit.
It was such a lovely and amazing campaign for Instagram with the participation of of Dona Dalva, the owner of the company, sharing her Christmas messages, traditions and also a contest to find out the best recipes using the Forno de Minas cheese bread.
The campaign was tailored for Instagram but it sure is 100% ready for TV spots and all other kinds of media.
Concept and creation: Caio Guip
Campaign icon: Felipe Lauriano
Copywriting and content: Dandara Perucchi & Marcos Vittori
Storyboarding: Felipe Lauriano & Marcos Vittori
Screnplay: Caio Guip & Marcos Vittori
Agency: sa365
